Growth

Delivering growth is important for organisations to ensure they don’t stagnate.  Our knowledge of raising investment, defining and delivering effective marketing strategies and developing new products is the reason our clients seek to work with us to help their organisation grow.

Marketing

Mergers

& Acquisitions

New Product

Development

Our comprehensive marketing strategies are informed by the latest trends in advertising, digital and interactive media, as well as covering the internal aspects such as customer service. We define the market and position the business to become more active within it, advising on the most cost effective ways of doing so.

We have a track record of delivering marketing strategies that lead to increased revenue growth, as well as implementing CRM and sales software to establish a pipeline of sales for the business.

We provide expert market research and leadership for those looking to buy or sell their business in the education and skills sector.  Our expertise provides a comprehensive view of the market landscape and, as such, we can provide acquisition strategies that can accelerate a business into markets which organic growth could not achieve

Our experience includes leading the due diligence process for potential buyers and providing an appraisal of options to potential sellers.

Diversifying the range of products or services within an organisation can be an effective of way of increasing revenue whilst working within a similar structure. We specialise in spotting opportunity, developing the idea and taking this through to market.

When clients approach us with a new product, our contacts and experience can push this to market and help to ensure positive sales from the outset.

Marketing

Our comprehensive marketing strategies are informed by the latest trends in advertising, digital and interactive media, as well as covering the internal aspects such as customer service. We define the market and position the business to become more active within it, advising on the most cost effective ways of doing so.

We have a track record of delivering marketing strategies that lead to increased revenue growth, as well as implementing CRM and sales software to establish a pipeline of sales for the business.

Mergers

& Acquisitions

We provide expert market research and leadership for those looking to buy or sell their business in the education and skills sector.  Our expertise provides a comprehensive view of the market landscape and, as such, we can provide acquisition strategies that can accelerate a business into markets which organic growth could not achieve

Our experience includes leading the due diligence process for potential buyers and providing an appraisal of options to potential sellers.

New Product

Development

Diversifying the range of products or services within an organisation can be an effective of way of increasing revenue whilst working within a similar structure. We specialise in spotting opportunity, developing the idea and taking this through to market.

When clients approach us with a new product, our contacts and experience can push this to market and help to ensure positive sales from the outset.

Interested in working with Optima?  Contact Us

Case Studies

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Thoughts

  • Missing the commercial opportunity in FE

    So, times are tough in the public sector with further spending cuts being tabled in the Autumn Statement this week.  The ‘must do more for less’ mantra has been consistently used across further education; a mantra which has some rub with increasing learner numbers and striving for excellence. Colleges can do 2 things at times like these, they can either rethink their plans and their offer in order to grow – or they can cut costs to live within their (budgeted) means.  Most I expect with do the latter but wish they could do the former.  Reliance on grant or contract funding is not a sure fire strategy to achieve growth; funding rates, priorities and the demand from ‘the market’ has changed and will continue to do so.  Those in senior roles often talk about ...